The Zero to Hero challenge for today is to write a post with an element you’ve never used before, so here’s a post I wanted to publish today anyway, and I am adding a poll at the end.
Yesterday, I read 10 suggestions from a blogger who is more successful at audience-building than I’ve been so far, and I decided to give #9, “Engage your readers” a try in yesterday’s Zero to Hero post. I was so pleased at the number of comments I received in response to my questions, I thought I would try it again today.
Diana and I are serious about building a large audience, but we’re just throwing strategies against the wall and seeing what sticks. Our professional lives don’t leave us time to do thorough-going research, and we’re not mass communication experts. We need some advice from more experienced people, and our interest is practical rather than academic.
I’ve done some things over the past few days to try and raise the profiles of our blogs – I’ve really been doing things all along (see below). My question is: Other than like, comment on, and reblog people with similar interests, and use other social media to promote our blogs, what else can we do? Are there groups we should join? Or is it just all about persistence, quality, and luck? I would be very grateful for any advice or shared experience about things you’ve done to attract readers that have worked.
I registered our blogs with Google and Bing webmaster tools in November, and that helped almost immediately. We also have Faceblook pages, Twitter feeds, and a Tumblr page that isn’t performing very well because no one has time to develop it properly.
On Sunday night I joined the following social media groups, just to see if I could meet a few people that way: Bloggers Network at Google+, World Bloggers Community on Facebook, Professional Bloggers on LinkedIn.
Anyone have any experience with these groups, or know any other groups that have really helped you make connections?
I am also thinking about a Headliner campaign using a revised version of our new about page to introduce people to our blogs, and would love to know if anyone reading this finds Headliner worthwhile.
So here, then, is the new element in my post for today. A simple poll about using social media to build audience. If I set it up correctly, you should be able to choose more than one answer.
I am happy to have the first post from contributor Garrett Ashley up at Sourcerer today. It discusses whether or not video games are art.