#Blog Series Pitch: Social Media Sorcery


I have to create a social media document for my own use, and since I’m seeing interest in that aspect of my blogging, I thought I would pitch it as a series. Here’s a basic outline. Each Roman Numeral represents a post.

I can go one of two ways. I can add it to my list, write it as I need it, and run it as an occasional series for one of our blogs. Or, I can write the whole thing as a single piece, then break it into posts, illustrate them, and shop them as a guest series. I have to write a rough draft-quality version of it sometime soon, anyway, because I need it to analyze what I am doing and improve my game.

I. A short narrative that explains how we started. It will include links to the things we wrote about social media along the way and the some resources we’ve gathered. This is the intro; the body of the series will be specific to particular platforms and explain how I’m using various networks. It not something I’m presenting as an expert. Its focus is to explain why I do the things I do and what I think each specific network is good for.

II. WordPress – For the most part, my rule on social media is that “content” flows from my blogs, but “interaction” has to be tailored to specific networks. I’m sensitive to how my posts look when I publicize them, and I tailor them for visual media as best I can. What I don’t do is create original content for my Facebook fan page. It would be great to do that, but I haven’t the resources for it at the moment. Links to things I’ve written or read about the details of using WordPress, and the benefits of things like commenting on blogs and participating in blogging events.

III. Twitter – Explains how I use my blog account, which grows every time I go and really interact on Twitter.  Also, how I use my much smaller personal account to communicate with people who have shown some interest in collaborating. I don’t tell people what to do, I just tell them what I’m doing in advance and trust my relationships. If I get no interest or collaboration, I view it as having a motion in a meeting fail to receive a second and I proceed on my own.

IV. Facebook – Not going into all the details, but I’ve tailored my Facebook to support blogging. I still interact with friends who aren’t into blogs, but most of my attention on FB goes to bloggers and collaborators. We use private messages to talk strategy and discuss links that we want others to see before we share them publicly. We have an interest list to track blogs with fan pages, and it’s public because we want other bloggers to be able to use it.

V. StumbleUpon – Barely started. I’ve created a few lists. Last month, I stumbled a few of my friends who agreed to give me referral info just to gauge the effect of a couple of people stumbling three posts. Jeremy and Diana stumble things because they have long-standing accounts, and it’s easy. To be worthwile for me, it has to be organized properly from the beginning, and I can’t think about that until I get my Twitter account organized. I think it has real potential, but this is key: It’s a platform you need to understand from the beginning. I’ve read that it caps the number of people you can follow at a low number. If so, that means it is important to carefully choose followers who share an interest in something you’re blogging about, or to just start with friends and make your Stumble following 100% blog-friendly acquaintances.

VI. Not sure how I’ll deal with these last five yet, but I also have accounts at Pinterest and Deviant Art that I haven’t developed at all yet, and a Tumblr page that could be much more helpful long-term than we are able to make it at the moment. I use LinkedIn and Google+, too but I am not doing the kind of real networking I’m doing with WordPress, FB, and Twitter.

This is nine different networks our little krewe could be operating on, given enough time, as long as we maintain the quality of our blogs and keep developing friendships.

What would you do if you could write this? Write the whole thing, illustrate it with interesting stuff, and shop it, or just do it as an occasional series that I publish when I can on my own blogs?

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About Gene'O

Compulsive writer, amateur photographer, and blogaholic. Also an evil genius.

20 thoughts on “#Blog Series Pitch: Social Media Sorcery

  1. Diana says:

    I would write it, cut it into pieces, and run it as a series on either your own blog or a cross-series between the blogs. 🙂

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    • Gene'O says:

      I could do 🙂 Still not sure about the cross-posting thing, because a series to be all in one category someplace, and the crossover might seem a little manipulative instead of merely clever.

      Was thinking it might be good for a guest blogging gig if I did it in just the right place. Could always reblog it before one of ours and promote it beforehand.

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  2. I was going to say what Diana did! 🙂

    I’m very curious about reading about how you articulate these different platforms. I didn’t know about StumbleUpon before.

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  3. Harliqueen says:

    I’d probably do it as a series of posts on blogs when I could, but then I’m not good at crossing stuff or social media in general 😀

    However you decide to post it, I think it will make for an interesting and informative series.

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    • Gene'O says:

      Yes, I’m posting it in some form. I’m pretty much to the point where, if I write it, and it’s not something I’m hoping to sell, it’s getting posted. I just can’t figure out whether to use it myself or offer it to a blog with a different audience and then reblog it, or something like that.

      I’m a little surprised at how well this social media posting has done, especially considering the fact that those posts tend to be long and not-very-well illustrated.

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  4. If you come up with a specific category or something for the series, you can then add this as a link or tab somewhere on the blog… to link to the whole series, for people who “stumble upon” this blog to read all of it.

    As such, you could really post them all in a couple of days or over several weeks or months; the final product could still be published together, as it were. But it would all need to be on the same blog.

    Also, there are some fun things that can be done with visuals in posts about social media… I’ve used screenshots and, once I figured out how, actually embedded Twitter posts directly into posts – so that the links and all still work. Content->Social Media->More content. Science!

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    • Gene'O says:

      Missed this comment the first time around. I’m thinking you’re right about posting it all on the same blog. I love to embed Tweets, and we’re also playing around with Pinterest a bit now, too. I hope that eventually the Pinterest will allow us to have a huge archive of shareable images that we can embed so we don’t have to upload so much art.

      Also thinking that about 18 months from now, we’ll spend a month re-packaging our best posts to specifically to share on Facebook and see if we can get our fanpages really going.

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      • I’ve done a bit with paid Facebook advertising (not for the blog). We were going for pure likes to the page… was pretty wildly successful for not a ton of money. Your ability to target who you aim at – age, location, relation to other pages… If you feel like really growing it, that may unfortunately be the best way.

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        • Gene'O says:

          Yeah, we’re thinking about that. I’m saving up for a paid campaign at some point, I’m just not sure Facebook is where I want to spend my money, yet. We have an acquaintance who’s part of a crew that’s got a million facebook likes on their fanpage, and they did it organically. But that is definitely something to think about. We’re not ready to spend money yet, but we’re planning for it. It’s good to know that the paid FB stuff can work, because we aren’t really sure about it.

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          • I guess the things I really follow and like a lot are pages putting out and sharing a LOT of visual content – memes, motivational posters, those sorts of things. It can happen organically, for sure. But that sounds like a really focused goal: growing Facebook AND blogging and other communities sounds like a ton of work!

            The Facebook page I was working on did not get particularly close to a million… but we were tapping a community of 33000 people, so that was never the goal. Well, and only the adults, as well, so less than that. But we doubled the likes on the page for $60 in one week, and the stats you get with more followers can help you move forward and build the community organically from there!

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            • Gene'O says:

              Thanks! That’s useful. I’m not sure we could repeat our friends’ success, but they do have formula for content that other big pages use, and it’s designed to appeal to what people like and follow. Your like and follow preferences are simliar to mine, and to almost everyone I’ve talked to about it. Facebook is just a visual medium, no two ways about it.

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  5. Tumblr is as well, so you can actually post to Tumblr and have it share with Facebook… or just use the same content on both. It allows you to do slightly less work!

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    • Gene'O says:

      I haven’t figured that part out yet. Tumblr is not kind to our WordPress posts. It pulls links instead of multimedia files. And we haven’t tried connecting Tumblr to our other social media yet. We’re afraid of setting up crazy spam-loops where things get posted three times to the same platform. For the most part, our content flows out from WordPress and we just do what we can to promote it elsewhere. I suppose, though, we could disconnect all those blogs from Tumblr and use it differently, just to see.

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      • We have our Tumblr feeding to Facebook… when we click the button. That’s a neat aspect – you can associate the account, but not have it automatically publicize. That way, when you do something like share a post or add something new specifically on Tumblr, you just click the button and away it goes into the Social Media sphere. You should attach the accounts now just to see how it works and how easy it is to, say, have it feed to a Page rather than your personal Facebook.

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        • Gene'O says:

          i have to go write for a while. I want to pick this Tumblr discussion up again at some point. I don’t think we’re getting as much out of tumblr as we should be. The differences in our setups are siginificant here, though. We have three blogs with their own fan pages, and one of the those blogs posts to two of the fan pages. (Monster posts to Sourcerer). All three post to Tumblr, at the moment, and we don’t do content just for Tumblr very often, because it’s the worst-performing, and we only have so much time. Are y’all acutually doing things just for Tumblr, and is that working? No hurry on the response, I have to get some stuff together, or we won’t have posts tomorrow.

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          • That is the question! At the moment, mostly just shares of other people’s posts on Tumblr – I use the “queue” function to space those out to one a day. However, stay tuned! We’re about to celebrate the 12 Days of International Tabletop Day for the second year in a row. Last year, we did this through Facebook and Twitter. This year, we’re going to do it on Tumblr! We’ll see how it goes!

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  6. Reblogged this on DBCII and commented:
    Great idea for some posts from a blogger who is trying many things with Social Media right now. Also a lot of conversation in the comments, so definitely check that out as well – and pitch in with your experiences and thoughts!

    Like

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